November 14, 2022

Welcome to the first edition of Sproutings, our occasional newsletter about Sprout, the Open Content Agriculture Platform. We’re sending this to you, as a valued member of the Sprout Community, to share news, calls for partnerships, and more.    





Sprout Insider


Op-Ed by Elias Nure
Digital Climate Smart Agriculture and Sprout Platform Lead


Sprout, is an open content and services agriculture platform & database where global agriculture experts and farmer-facing organizations (FFOs) collaborate to discover and share farmer-friendly, digital-ready content and services designed to build smallholder skills, resilience, and income-earning opportunities. Sprout is a project of Mercy Corps AgriFin.
As we approach mid 2022, the world has experienced an unprecedented set of events that are disrupting the agriculture sector. From the WorldBank’s expert Juergen Voegele, ”Even before the war in Ukraine, food insecurity around the world was rising. Ukraine and Russia account for 29% of global wheat exports and 62% of sunflower oil. This invasion is likely to exacerbate food price inflation in emerging markets and developing economies and impact some of the poorest and most vulnerable countries.” Add this to increasingly unpredictable weather and climate extremes, and now, more than ever,  smallholders need access to reliable information to build their skills, resilience, and income-earning opportunities.

Since Sprout soft-launched in September 2021, FFOs using Sprout have shared high-quality digital messaging content on crops, livestock, climate-smart techniques, and financial literacy to millions of farmers. So far, Sprout has sent over 2.8m messages with more than 500k farmers engaged on both smart and feature phone chatbots.

We’ve got an exciting year ahead - by mid-year we expect to work with partners who collectively serve 20M farmers, we’ve got a major upgrade planned for the Sprout database platform making it easier to use, and we’ll be scaling up content for more countries. We're also designing a new Minimum Viable Product for smart farming services to be launched later in the year.  Our key supporters in these efforts are GIZ and OKTA and of course, Mercy Corps AgriFin as Sprout is a project of Mercy Corps AgriFin.
We hope you will join us on the journey!  


How Many Seeds Have We Planted?




Exciting New Content is Taking Root


Mediae shares a new climate-smart video series on Sprout to de-mystify climate-smart technique for farmers


Sprout now has high-quality video content on climate smart agriculture courtesy of The Mediae Company/Shamba Shape Up. The content outlines maize farmingdairy cattle rearingagroforestrysoil & water management and financial inclusion video content in both English and Kiswahili. These videos are in short format and any of our partner organizations can choose to download or embed the videos via YouTube. They can then share these videos with their farmer base as a way to address challenges of food security due to climate change. Mediae is reaching more farmers through the Shamba Shape Up TV program, which aired in mid-April.


We're Germinating New Partners

Digicow is putting Sprout content to use every month



Breeding of the dairy cows is key for farmer productivity and profitability. Digicow, a product of Farmingtech, is part of the World Bank’s One Million Farmer Platform and is tasked with digitizing dairy farming across Kenya.
Digicow immediately recognized the value in Sprout content. Over the past 8 months, they have used a combination of  SMS, Broadcast IVR, Facebook, and individual and group trainings to reach dairy farmers with content including how to detect heat signs and artificial insemination and financial literacy with a total reach of 2.5 million messages.

Digicow, Sprout, and KALRO collaborated on developing new artificial insemination content which wasn’t originally available in Sprout.


 “Farmer needs was our greatest motivation to ask for the additional information on breeding. We also realized the content in sprout was very easy to use for both Digicow and farmers. This was after we used the Simplified SMS on financial literacy." ~ Annah, Communications Lead, Digicow



Digicow veterinary service providers training farmers on when best to serve their cows / Courtesy of Digicow.


Let's Grow Together


Please reach out to us if you have questions at info@sproutopencontent.com or if you would like to be featured in an upcoming issue! Please share this newsletter freely and if you aren’t on this newsletter list, click here to sign up


The Sprout Team




Our Strategic Partners and Support